Looking at the big screen splicing market opportunities and challenges. Orville consulting, brands and channels is the key to the future success of large screen splicing enterprises. The big screen enterprises need clear brand positioning, establish a brand's professional image, while strengthening the channels of cooperation, cultivating market segments. Face of the rare opportunities for development and the competitive environment, the big-screen manufacturers exactly how to take the opportunity to win in the competition?
鈼� cohesion industry resources to enhance the integration of industry capacity needs to work closely with the downstream channel
The future of the industry will be vertically integrated development, integrators as a bridge between brands and end users is the key to big-screen production companies to obtain the end-user. In particular, the upstream limited production enterprises, the downstream channel resources is vital core strengths. Traditional control room application market is still the major markets of big-screen control room market will be more specialized, more complex systems, and the different demands of the industry a more differentiated requirements of enterprise sales of large screen is not only a mosaic screen products, but can provide a set of large screen display system solutions.
鈼� grasp the clear market opportunities for future development of enterprises need to identify the brand's market position
Wei-ups in order to consolidate the large-screen mosaic professional corporate brand position, launched a full product line of DLP, LCD, and the PDP splicing; Samsung in order to consolidate the leading position in the LCD splicing field, the introduction of the UD, UE multi-product series, while the Sharp is targeting high-end market, the introduction of outdoor highlighted splicing products, LG spotted the mosaic screen of the high-end market with 47-inch LCD-screen products, many large screen splicing enterprises have also developed the product strategy. Of course there are some production companies a single product line, target market is not clear, by the general trend of development of the industry to survive in the short term, but from a long-term perspective of the development can not form the core of competitive advantage, it is difficult to cope with fierce competition in the future. Brand positioning to determine the product line strategy is the large screen splicing enterprises in the implementation of strategy. Confirm this in the first half of the market dynamics of each brand.
鈼� development of potential market segments require a wide range of channel partners to jointly promote
The large screen splicing products increasingly widespread application of a variety of potential market demand is gradually released, and market penetration to 34, the future market competition depends mainly on the development of the potential market. An unfamiliar field of industry segments, the limited size of the big screen manufacturers can not be individually developed, and channels sales model is a more effective way. In addition, channel partners to create the extensive service network industry is one of the ways to enhance competitiveness.
鈼� win broad market acceptance and sustainable development of space requires a professional brand image
For the stitching on the market screen products no difference in the situation, to win the market not only by price, make the enterprise access to health development, by virtue of its own brand value. The big-screen market for many manufacturers, quite a mixed bag, but is essential as monitoring or scheduling of the display of product stability and security, users are often the first choice by the corporate brand, select the secure trusted brands. The brand is invisible pass for the big screen in the market, but also for enterprises to attract investment, bringing the virtuous cycle of development of enterprise.
The large screen splicing products covered by the DLP rear projection stitching and flat stitching, including flat-panel stitching, including LCD display (LCD) splicing and plasma (PDP) splicing. The large screen splicing market size of the market data covering mainland China, all large-screen display wall unit sales volume and sales, including the original machine and assembly machine products. Ovid Consulting (AVC) splicing the large-screen mosaic display is defined in the industrial and commercial markets for large-screen market.
Ovid Consulting (AVC) follow-up study of a large screen splicing market for years, recently released the "China's large-screen mosaic in the first half of 2011 market research report" on the big screen stitching industry sort out and analyze market conditions in the first half of the summarized at the same time, in-depth predictive analysis of future industry trends:
鈼� public infrastructure sector is still the primary market, manufacturing and business services and sports and entertainment industry, the advantages of industry-screen LCD, hold the market space.
During the second five public infrastructure industries such as electricity, coal, transport, communications and public security police, the government departments due to the policy investment-led, is still the major markets of big-screen products. According to Ovid Consulting (AVC) data, public infrastructure in the first half of the industry accounted for nearly 50% of the overall market, the public security military and police and government departments, accounting for nearly 40 percent, the three traditional industries are still large screen splicing market. Among them, the splicing of the LCD display industry sales, manufacturing and business services and sports and entertainment sales are more than a DLP Video. Manufacturing and business services (especially the financial sector) and the potential market for sports and entertainment as a big-screen mosaic, the key advantages of the LCD splicing industry.
鈼� large screen splicing market TOP10 corporate sales accounted for more than more than half of the fierce competition between the small and medium enterprises
The large screen splicing within the industry there are hundreds of manufacturers, means that hundreds of enterprises only accounted for 45% of the market size, small and medium-sized big-screen enterprise is faced with severe competition in the market. In particular, the LCD display stitching market, many participating companies, competition is more intense.
The large screen splicing market is the market concentration is high, according to Ovid Consulting (AVC) market research data, the first half of the sales of the top ten large-screen enterprise, total sales accounted for about 55% of the overall market, the DLP splicing and five companies of the LCD splicing market market share close to 40%.
鈼� large screen splicing market steady growth forecast an increase to reach 17%, the LCD splicing sales will account for 35%.
Ovid Consulting (AVC) predicted that the 2011 annual large screen splicing overall size of the market will reach 5.13 billion yuan, an increase of 17% last year, the LCD splicing annual sales proportion will grow to 35%. Ovid Consulting (AVC) market research data show that splicing of the first half of 2011 big-screen market as a whole to maintain steady growth, overall sales in the first half reached 2.28 billion yuan, of which DLP splicing sales of 1.39 billion yuan, accounting for 61 %, the LCD splicing sales of 740 million yuan, accounting for 32%.
鈼� domestic assembly of the LCD splicing products flooding the market, product homogeneity serious
LCD stitching low threshold and large-scale market demand to attract the participation of many domestic manufacturers, Samsung splicing to the domestic sales DID panel as the main panel manufacturers, the result is a large number of assembly machines flooded the domestic market. Ovid Consulting (AVC) market data, the first half of the original LCD splicing screen sales in the market accounted for only 11.6 percent, while domestic assembly machines accounted for 83.5%. And the first half of the sales of LCD splicing screen, more than 70% is the Samsung 46-inch Ultra-Narrow DID LCD panel, LCD splicing products, the display performance of the products are consistent with the panel parameters only in the structure of technology and interface board The card is slightly different, the same phenomenon is very serious, it also intensified the competition between LCD stitching manufacturers. LCD is currently stitching stitching Super Narrow LCD panel technology only in the hands of three companies of Samsung, Sharp and LG and other brands of stitching screen belong to the outsourcing panel assembly products.
Above information is collected by the Shenzhen LCM, LCDs, LCD, LCD modules, backlight manufacturers - XINGYU together electronic |
