Institutions are expected in 2012, domestic intelligent television sales volume will amount to 8500000. Future intelligent TV manufacturers will remain committed to the establishment of content and services platform, and pay more attention to the application of different content innovation and industrial cooperation; meanwhile, social and speech recognition function will become" smart TV" standard, games and educational content is expected to become the largest application download. Intelligent TV "star of" intelligent" be just unfolding, plus 3D, LED and other hardware innovation, will drive the intelligent television 's explosive growth, in 2012 to become the most important trend of flat panel TV market.

From the 2011 launch of the various " smart TV" products, customer experience is far less than the expected effect. Intelligent television to be successful, need to rely on the " rich intelligent application"," perfectly smooth customer experience"," solid hardware foundation"," simple operation process" and" cloud integration strategy" five key factors. Although smart TV appears on the market namely to gain market recognition, in 2012 will also be manufacturer thrust star products, but industry experts believe that, compared with the traditional flat TV, smart TV is still at the initial stage of development, from the definition, establishment, standard operating system, chip selection and application of building is not yet clear.

At present, each manufacturer is in same scratch line, who begin layout" cloud TV", is most likely to win the opportunity. " Cloud TV" be triggered at any moment in the intelligent television era, hardware differences have been unable to meet the intelligent television product definition," software + + service" of the new model, will become the manufacturer transition direction; and in 2012 the" cloud" rise, accelerate from intelligent television in" cloud TV" evolution.

Vendors in the vigorously pursued, 2012 intelligent television penetration will be amounted to 20%, and it is hidden behind the cloud computing and application software business, deserve special attention. LCD TV" Lian Po say", but huge replacement demand and technological innovation, will be for the domestic flat TV market, creating a wave of opportunities and new topic. Who can replace the traditional LCD TV market dominance? The most promising" superior", is of course a thinner, more energy-efficient LED TV (backlight LCD panel TV ). The industry is expected, by 2012, the LED television popularity rate will reach nearly 70%; at the same time, 3D will become the future high-end product standard, and by the end of 2012, 3D TV penetration will amount to 23%. But in the industry experts, although LED+3D is the most popular stunt, but in SmartTV ( intelligent TV, Internet TV ) before all is" cloud".

Industry advisory body tri Research Center said in a report, 2011 domestic LCD LCD market year sales volume is expected to grow by 13.5%. The number 13.5% looks good, but with the 2009 98.4% and 2010 43.9%, already cannot be mentioned in the same breath. After years of continued "explosive growth, the domestic LCD ( ordinary LCD TV ) television growth pace, finally slowed down.

In the absence of good policy stimulus" went to the countryside after era", three or four market growth rate will be back to normal, but because the CRT television ownership is still large, three or four class market is still optimistic about the potential replacement to upgrade. As prices fall, the future LED TV, 3D TV will also enter the market three or four, one or two class city is an intelligent television high value-added products such as battlefield. Three or four stage city potential 4 years of implementation of the "home appliances to the countryside" policy will end on 2012, tri Research Center estimated, then the three or four levels of city and rural market will eat the LCD liquid crystal screen sales volume 5 into above.

Estimates in 2012 the local brands have an advantage already will continue to rise, the intelligent strategy will make local manufacturers benefit, among all manufacturers in the application, content and other aspects of supply cooperation will gradually strengthen. On the other hand, benefit from home appliances to the countryside policy support, as well as new products competing on equal factors, 2011 native LCD LCD TV brand national market share has high of 7 into. While the brand difference is pulled gradually big, 2012, Hisense TCL manufacturers such as LCD LCD TV shipments over tens of millions of taiwan.